Last year, a CMO came to us with a painful story: in 18 months, her internal SDR team had burned through $2.4 million and delivered just 47 qualified meetings. That worked out to $51,000 per meeting.
The surprising part? On paper, the plan looked fine. Three SDRs at $65K each, a manager at $120K, add a few tools, and you’ve got a $315K annual pipeline engine that feels like a bargain.
The disconnect between the story and the spreadsheet is where most companies get burned.
This isn’t unusual. It’s what happens when leaders underestimate the true cost of building SDR teams.
Budgets often miss the hidden drivers that destroy SDR efficiency:
Across hundreds of audits, we see the same problem: 50% of marketing leads sit in CRMs without an owner or disposition. They’re counted in dashboards but never actually worked. We call this CRM theater.
One client asked us to investigate two years of “dead” leads. We uncovered $9 million in pipeline. The closed deals alone paid for 18 months of our services.
Our approach is simple: every lead ends as qualified, disqualified, or unreachable after exhaustive attempts. Anything else is just waste.
When companies test new markets, the risk isn’t the product, but rather the assumptions.
Our structured outreach and A/B messaging tests surface:
One recent project revealed to us that the Northeast was measurably more open to emerging products than any other US region. That kind of insight allows leaders to fine-tune strategy and spend with evidence before committing millions to permanent hires or new offices.
Private equity sponsors need Bloomberg-level visibility into portfolio company GTM, but often lack the resources to build it:
That’s the advantage TPG delivers to them, as one sponsor summed it up:
“TPG gives us data-driven confidence in our portfolio GTM performance, allowing us to course-correct at a speed we never had before.”
Anyone can buy contact lists. Few can build predictive signals.
We’ve stitched together 28 data sources into propensity models that deliver 3.2× higher predictive accuracy than standard ICP scoring. We operationalize those findings immediately so our clients see results in live pipeline, not just slide decks.
That’s why we consistently deliver pipeline that closes at the lowest cost per opportunity. The results from our A/B test we mentioned at the start?
“What’s our true cost per SDR-sourced meeting, opportunity, and closed deal—and how does that compare to proven alternatives?”
Most executives underestimate by 40–60%. Don’t guess. Know.
The smartest revenue leaders don’t choose TPG because they can’t hire SDRs. They choose us because the math, the market data, and the A/B test results all point the same way: build internally if you want headaches, partner with TPG if you want predictable growth at a fraction of the cost.
Ready to see the TPG advantage for yourself? Invest 15 minutes with us and run the numbers in our ROI Calculator, the results may surprise you.