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Pipeline Performance Infrastructure

We Help Companies Build Predictable Pipeline

TPG combines SDR execution, targeting, reporting, and operational management into a single pipeline operating system.
18–30% Less than internal, on average
30 Days Kickoff to live program
36 Countries covered
125+ Companies trust TPG
3.5x Average ROI delivered

Trusted by 125+ Companies

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Why TPG

See Why Leading Companies Are
Making The Switch

Most SDR programs stop at staffing. TPG delivers the people, process, reporting, and operational rigor required to consistently generate pipeline.

Build a model that pinpoints which accounts to work first — and re-rank it every time the market moves.

Build a model that pinpoints which accounts to work first — and re-rank it every time the market moves.

Build a model that pinpoints which accounts to work first — and re-rank it every time the market moves.

Build a model that pinpoints which accounts to work first — and re-rank it every time the market moves.

Build a model that pinpoints which accounts to work first — and re-rank it every time the market moves.

All five are inside a TPG program. Not as a service line you add on, but as the thing you are buying. Here is the difference in plain terms.
TRADITIONAL SDR PROVIDER THE PIPELINE GROUP
Model Staffing + onboarding Fully managed pipeline
Purchase SDR capacity Pipeline outcomes
Metrics Meetings & activity Pipeline, opportunities & ROI
Visibility Periodic reporting Real-time visibility
Strategy Fixed playbooks Signals-driven optimization
Management Reactive support Proactive coaching & QA
Best Fit More SDR headcount Predictable pipeline growth
The Real Math

Six Line Items, or One.

An internal BDR is not a salary. It is compensation, benefits, a tool and data stack, a global management layer, enablement, and the cost of replacing one in four reps a year — $14,550 to $17,400 per rep per month once you count all of it. A TPG program is a single flat fee per xDR with all six categories inside, and it lands 18 to 30% below that on average.

Cost CategoryWhat It Really CoversMonthly
OTE
Base plus variable
Base plus variable compensation, $88,000 annually.
$7,333/mo
Benefits
Payroll burden
Payroll burden at 20% of OTE.
$1,467/mo
Tools + Data
Engagement · data · dialing
Salesloft, Nooks, ZoomInfo, Cognism.
$750/mo
Leadership
Director · regional managers
Director plus three regional managers — US, EMEA, APJ.
$3,000/mo
Training & Enablement
Onboarding · call QA
Enablement manager, onboarding, call QA.
$800/mo
Attrition + Recruiting
Replacement · ramp loss
25% annual attrition, 2–3 months of ramp loss.
$1,200/mo
Internal, Fully Loaded
All six categories · 1 xDR
$174,600 annually, before a single conversation is held.
$14,550/mo
18–30%
Less than fully loaded internal, on average
You Keep, Monthly
$2,619 – $4,365
You Keep, Annually
$31,428 – $52,380

One flat monthly fee per xDR, covering

  • A fully trained xDR, working only your program
  • Sales engagement and dialing tools
  • Data providers equivalent to ZoomInfo and Cognism
  • Director, regional and frontline management across US, EMEA and APJ
  • Training, enablement and QA
  • No hiring, ramp or attrition cost — ever
Get Priced on Your Team

With TPG, You Get
Everything

All infrastructure, management, and support included.

Measured By Pipeline. Not Activity.

Every program is optimized around qualified pipeline creation, opportunity progression, and revenue influence—not call volume.

Know What's Working Before The Quarter Ends.

Executive-level reporting surfaces performance trends, forecast health, and pipeline contribution in real time.

Focus Effort Where Conversion Is Most Likely.

Prioritize accounts using buying signals, propensity modeling, and data-backed targeting strategies.

Built To Perform At Scale.

Dedicated management, QA, coaching, and redundancy help ensure consistency as programs grow.

Introducing TPG Terminal

The intelligence layer behind every pipeline decision.

TPG Terminal — Program 04 · Qualified Pipeline Live
Accounts Scored
18,400
156 prebuilt signals + custom · propensity ranked
Conversations Held
2,180
Live, two-way, with a buyer · Trend ↗ 12%
Qualified Pipeline
$14.6M
Accepted by your AEs, in your CRM · Trend ↗ 57%
AIProactive Insight · 2h ago

Manufacturing replies are up 34% on the downtime-cost opener and flat everywhere else. Two pods reallocated to that segment this week; expect the effect in Terminal by Thursday.

Live

Pipeline created, accepted and progressed, updated continuously

Live

Pipeline created, accepted and progressed, updated continuously

Live

Pipeline created, accepted and progressed, updated continuously

Live

Pipeline created, accepted and progressed, updated continuously

Live

Pipeline created, accepted and progressed, updated continuously

Ready To Build Predictable Pipeline?

See how TPG combines SDR execution, data, reporting, and operational ownership into one managed solution.