The biggest challenge companies face in building a predictable pipeline model is getting the Data, Systems, Processes, Technology, Content, and Human Resources working together harmoniously to drive business results.
xDR Attrition Challenge
Highly effective xDR teams are difficult to maintain. The xDR attrition rate across the industry is between 50%-75% in the first year, and a hiring mistake costs an average of 15x an employee’s base salary (hard costs and productivity loss).
Real ROI Reporting
Without accurate activity reporting there is no way to confidently tie your marketing programs to pipeline and revenue to understand the true ROI and program attribution.