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Build a model that pinpoints which accounts to work first and re-rank it every time the market moves.
Stitch several vendors together into one verified contact record, then keep it clean as it decays.
Know which messaging is actually working and whether the team is running it at all.
Find and keep elite xDRs so performance does not blink the week one of them resigns.
Manage, coach, and enable the team across dozens of languages and time zones.
| TRADITIONAL SDR PROVIDER | THE PIPELINE GROUP | |
|---|---|---|
| Model |
Rented reps plus onboarding
|
A fully managed pipeline program that looks and feels like an internal team |
| What You Buy |
xDR capacity by the seat
|
Qualified pipeline, priced as one line |
| Time to Live |
A recruiting cycle, then a ramp — months before the first conversation
|
30 days from kickoff, calibrated and reporting |
| Data |
Your list, uploaded once and left to decay
|
TPG proprietary data
|
| Technology |
A dialer, plus whatever else you already pay for
|
TPG proprietary tech stack
|
| Scorecard |
Meetings booked and call volume
|
Pipeline, opportunity progression, revenue influence |
| Visibility |
A deck at the end of the month
|
TPG Terminal — live, board-ready, with proactive AI insights that flag what changed before you ask |
| Management |
You coach the reps
|
A performance manager accountable for opportunities and pipeline — not meetings
|
| Price |
A seat rate, then tools, then your management layer on top
|
One flat monthly fee per xDR with all six cost categories inside — 18–30% below fully loaded internal costs |
| Global Coverage |
You hire a manager per region, then wait
|
Live in 36 countries, with director, regional, and frontline management embedded across US, EMEA, and APJ |
| When Someone Leaves |
You restart the ramp — and pay for it
|
Bench coverage absorbs it. No recruiting, ramp, or attrition cost to you |
| Where It Ends |
You rent reps for as long as you keep paying
|
Transfer the program to an internal team, or keep it fully managed — your call, any time |
| Best Fit |
You want more headcount
|
You want pipeline without adding headcount |
We rank your addressable market before anyone picks up a phone, so effort lands where conversion is most likely.
Dedicated xDR pods run omni-channel outreach against the ranked list — phone, email, social and events — sequenced for maximum coverage of your TAM.
TPG Terminal turns program activity into a board-ready view of pipeline health, in real time.
Positioning, sequences and objection paths are written, tested, and retired on evidence — not on instinct.
Every xDR is certified in your product before week one, and can be hired onto your team at any time for a flat conversion fee.
We source, screen, and certify xDR talent against the same bar we hire for ourselves — then place them directly on your payroll.
You have decided to build in-house and want the hiring bar, the screening, and the ramp handled by people who do it every week.
The fully managed program. Talent, propensity data, the outbound stack, and the management layer, operated by TPG and measured on qualified pipeline.
You need pipeline now and do not want the headcount, the hiring cycle, or the management overhead that comes with it.
License the proprietary data and technology on its own and point it at the team you already have.
You already have the people and the problem is targeting, tooling, and visibility rather than capacity.
Most outsourcing arrangements are designed so you can't leave. TPG is built the other way. Every playbook, sequence, propensity model, and scorecard is documented as the program runs, and every xDR is hireable — so when the program matures, the ending is yours to pick.
Hire any xDR, or lift an intact pod, onto your payroll. They already know your product, your market and your buyers, so there is no recruiting cycle and no ramp to pay for a second time.
Keep a core team of your own and let TPG carry the rest — new regions, new segments, surge capacity, or the part of the market your team never gets to.
Leave the program where it is, indefinitely. Coverage expands and contracts with your plan, and none of it ever lands on your headcount or your fixed cost base.
TPG Terminal is the intelligence layer under every program. Not an activity report — a live read on which segments, messages, and accounts are producing pipeline, plus proactive AI insights that tell you what changed and what we are already doing about it, before you think to ask.
Manufacturing replies are up 34% on the downtime-cost opener and flat everywhere else. Two pods reallocated to that segment this week; expect the effect in Terminal by Thursday.
Pipeline created, accepted, and progressed, updated continuously
AI surfaces what moved, why it matters, and the action taken — no query, no dashboard hunting
Performance by segment, persona, message, and channel
Propensity scores that tell your AEs which accounts to take first
Writes to your CRM; exports clean to your board deck
Pipeline arrives as an operating expense, not headcount — so revenue per employee climbs across the portfolio and the story holds at exit.
A forecastable top-of-funnel with named ownership, weekly optimization, and no hiring plan to defend in the next board meeting.
Campaigns land on ranked accounts and every conversation returns market feedback you can put straight into positioning.
Stand up outbound into a new vertical, region, or motion in weeks, and shut it down cleanly if the data says it is not there.
An internal BDR is not a salary. It is compensation, benefits, a tool and data stack, a global management layer, enablement, and the cost of replacing one in four reps a year — $14,550 to $17,400 per rep per month once you count all of it. A TPG program is a single flat fee per xDR with all six categories inside, and it lands 18% to 30% below that on average.
Forty-five minutes with a TPG operator — not a salesperson. At global scale, adding internal leadership across the US, EU, MEA, and APJ raises fixed cost and operational complexity. TPG is a predictable, lower-cost model with regional management already embedded. You leave with your own version of the math.
Book a Pipeline ReviewxDR is our term for the outbound role, because the title changes depending on your motion — SDR, BDR, ISR, MDR. Your TPG xDRs are our employees, certified on your product, working only your program, and reporting into a TPG pod lead who owns the number with you.
Most outsourced agencies recruit, train, and rent reps to you—but leave you responsible for strategy, tools, data, assembly, messaging, and management. You also own the attrition once you hire those reps. TPG delivers the entire pipeline-generation system—from propensity data and the outbound stack to messaging, QA, and reporting—and is measured by qualified pipeline, not activities, calls, or meetings. It also gives you the flexibility to keep the system outsourced, bring it in-house later, or land somewhere in between.
The stack ships with 156 prebuilt signals, including hiring patterns, funding events, technology adoption and churn, leadership changes, compliance and renewal triggers, and more. On top of that, we build custom signals unique to your business because the thing that predicts a deal in your market is usually something only you know to look for. Custom signals are defined during onboarding and added to the model as the program learns what converts.
One flat monthly fee per xDR. It covers the rep, the sales engagement and dialing tools, data providers equivalent to ZoomInfo and Cognism, director-through-frontline management across US, EMEA, and APJ, and training, enablement, and QA. Against a fully-loaded internal BDR ($14,550 to $17,400 a month once leadership, tooling, and attrition are counted), a TPG program runs 18 to 30% less on average. We price your program in the pipeline review, against your own cost stack.
No. xDRs sit on our payroll and appear in your model as a program expense. For PE-backed companies that is the point: revenue per employee improves while coverage expands and fixed cost structure does not.
Thirty days from kickoff to a live program. Week one is ICP definition, propensity modeling, and account tiering. Week two is xDR selection and product certification. Week three is message build, sequences, and CRM integration. Week four is calibration dialing and QA, then full launch. TPG Terminal reports from the first outbound day.
We run programs in 36 countries, with director, regional, and frontline management already in place across the US, EMEA, and APJ. That coverage is inside the program fee; you are not standing up a regional leadership layer or paying for one to open a new market. It is also the fastest way to test a region before you commit to entities and headcount there.
Qualified pipeline accepted by your AEs, opportunity progression, and program ROI. Meetings and activity are inputs we manage internally; they are not the scorecard.
Yes, that is a supported ending, not a breakup. You can hire any xDR at any time for a flat conversion fee or lift a whole pod at once along with the playbooks, sequences, propensity model, account tiering, and management cadence transfer with them. Because they have been working your market for months, the hiring decision is de-risked and they are productive from day one, usually as a senior BDR or a mid-market AE. The alternative is equally supported: leave the program fully managed indefinitely and keep it off your headcount. Most clients decide between month 12 and month 18.
