Stop dialing into the void. Start connecting with prospects who actually pick up.
Stop dialing into the void. Start connecting with prospects who actually pick up.
Every sales leader knows the frustration. Your SDR team executes hundreds of dials each week, follows up with well-crafted messaging, and maintains perfect CRM hygiene. Yet a portion of your prospect list simply never answers the phone.
This is not a coaching problem. It is not an effort problem. It is a targeting problem disguised as an execution issue.
Some decision-makers prefer email exclusively. Others live in back-to-back meetings. A significant number never answer unknown numbers, no matter the value proposition or timing. The result is predictable. Your best SDRs burn hours chasing contacts who were never going to engage by phone in the first place.
What would happen if you could identify these non-responders before your team invested a single dial?
Introducing TPG Reachability Scores: Propensity Data That Transforms SDR Efficiency
At The Pipeline Group, we built Reachability Scores to solve this exact problem. It is a proprietary intelligence layer that predicts phone engagement likelihood before your SDRs begin outreach.
Our model analyzes millions of call patterns across roles, company sizes, regions, and industries. The outcome is a simple, powerful set of insights.
Never Answers
Low Reachability Score. These prospects have consistent non-response patterns across multiple time windows. Your SDRs can immediately pivot to digital-first engagement strategies.
Rarely Answers
Medium Reachability Score. These contacts engage selectively and require precise timing, channel optimization, and strategic orchestration to connect.
Highly Reachable
High Reachability Score. These are proven phone responders and your highest-ROI calling targets. Prioritize them ruthlessly.
Reachability Scores shift your focus from activity volume to activity quality. Instead of treating every contact the same, your team finally knows where the phone will actually work.
From Activity Metrics to Pipeline Control Points
This shift is more than operational. It is transformational. Once you know who will never pick up, your SDRs stop chasing ghosts and start controlling the pipeline creation process.
That control unlocks strategic deployment across multiple channels, including:
- Targeted LinkedIn engagement with personalized video messages and relevant content
- AI-powered email sequences that reference recent company activity, job changes, or industry events
- Warm introduction pathways through shared connections, investors, or board members
- Intent signal activation based on website visits, content downloads, or competitive intelligence
Our AI systems analyze professional networks and behavioral signals to surface authentic entry points. Cold outreach becomes warm conversations that buyers actually want to have.
Related reading: Learn how we apply this thinking across all Pipeline Control Points to create leverage across the entire GTM motion.
The Multi-Channel Orchestration Advantage
Right Person, Right Number, Right Time, Right Channel
TPG Reachability does not simply tell you who to call. It shows you how to reach every prospect with precision.
SDRs receive:
- Best contact method for each decision-maker, whether mobile, direct line, switchboard, or digital-first
- Optimal calling windows based on connect-rate data by timezone, role, and industry
- Channel fallback sequences that automatically shift when phone engagement is unlikely
- Propensity-weighted account scoring that blends Reachability, intent signals, and fit criteria
This turns every SDR into a pipeline orchestration strategist. Someone who knows exactly how to reach their accounts based on data rather than hope.
What PE Operating Partners and Revenue Leaders Actually Care About
The Business Impact
Organizations using TPG Reachability intelligence consistently experience:
- 35 to 50 percent improvement in connect rates by focusing on high-reachability prospects
- 3 to 4 hours per SDR per day reclaimed from unproductive cold calling
- Higher meeting-to-opportunity conversion as conversations shift toward engaged, better-qualified prospects
- Faster pipeline velocity driven by more effective account penetration
- Improved SDR retention as reps see their work generating real results
In today’s efficient growth environment, Magic Number optimization (see TPG's Kunal Mehta talk about this on the Titans of Today Podcast) does not come from more activity. It comes from more intelligent activity applied to the correct targets through the correct channels.
Stop Guessing. Start Connecting.
The gap between high-performing and average SDR teams is not effort. It is intelligence. Reachability Scores give your organization an unfair advantage by revealing which prospects will engage before your team invests time pursuing them.
This is how modern GTM teams transform pipeline generation from an art into a science. From hope-and-pray outbound into a predictable, scalable revenue engine.
Ready to See the Impact for Yourself?
We will analyze your current connect rates, channel mix, and targeting strategy. Then we will show you exactly where Reachability intelligence can unlock 20 to 30 percent more pipeline from your existing SDR capacity.
