Poorly trained sales reps aren’t just leaving you short of targets, they’re tainting your company’s first impression to your buyers. Whether it’s recycled messaging, incorrect data, or a rep who’s never been trained to lead with curiosity—first impressions are being wasted. This wasted outreach is costly, especially for businesses trying to quickly scale.
The first impression you give your buyers is so crucial in customer acquisition because of the day 1 list. In this blog we dive into an explanation of the day 1 list, why it’s so important, and how you can reliably end up on your prospect’s lists to scale your business faster.
According to Rishi Dave and the team at Bain 86% of buyers identify just 3 vendors when they decide to explore a solution with their own research efforts. On top of this, 92% of the time buyers end up going with one of their original three: If you're not on this list it is much harder to win in your market.
At TPG we tell our clients—great outbound isn’t just about booking a meeting—it exists to get you on more day 1 lists.
In many cases, it actually creates the buying journey we’re trying to be a part of.
At TPG we’ve seen it time and time again with our clients: a well-timed, insight-led outbound message sparks curiosity, and shows up again when someone searches your category a week later.
Outbound has changed drastically over the past 10 years, our guidelines are that good, modern outbound should:
At TPG we’ve seen the other side, and know that most reps are set up to fail because they’re given:At the end of the research, the coffee shop had effectively built a propensity model to predict how much a customer would spend.
Which leads to:
