Our SDR-as-a-service model is designed to generate pipeline for our clients, not give them staffing headaches and vanity activity.
Straight answers: realistic ranges and timelines, without inflated promise
Outcome ownership: performance issues get handled fast, without you chasin
ROI focus: built around pipeline economics, not dashboards for show
| Category | The Competition | TPG |
|---|---|---|
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Engagement Model
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Staffing plus training, program ownership often sits with the client
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Fully managed SDR-as-a-Service, we run the program end to end
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What You're Buying
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Headcount and enablement
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Outcomes and accountability
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Measurement
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Activity and meeting metrics, varies by engagement
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ROI-based pipeline measurement, cost per qualified meeting, pipeline per dollar
|
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Visibility
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Reporting cadence varies by team and package
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Standard dashboards plus weekly performance review
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Strategy
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Playbook and enablement-led execution
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Signals-led targeting plus iterative multichannel playbooks
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Performance Management
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Adjustments typically follow feedback and escalation
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Proactive QA, coaching, and replacement when needed
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Best For
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Teams that want SDR staffing and internal program control
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Teams that want managed outcomes with clear accountability
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Measure every SDR dollar by pipeline coverage and closed-won influence. TPG is accountable for pipeline health, not just meetings booked.
ICP definition, messaging framework, list strategy, and success criteria
Enablement, talk tracks, multichannel build, and quality assurance
Go live, measure performance, iterate with clear reporting cadence
Having worked with 3 or 4 other external and internal BDR companies, the real difference with TPG was in the results, the quality of the relationships, and how constant and consistent communication is.
TPG were able to not only reduce the complexities of the BDR strategy, but they also reduced our sales cycle time by implementing their processes.
We set ranges up front based on your ICP, Average deal ACV and deal cycle length. All our clients see qualified meetings in the first 30 days, with stronger pipeline momentum in months 2 and 3. We don't promise overnight miracles. We promise measurable progress and full visibility into what's working.
We watch quality and output daily, not quarterly. If performance slips, we coach fast and make changes quickly. You shouldn't have to chase your outsourced team or escalate to get action.
Outcomes. The signals and tech help us aim better, but the point is pipeline generated, meetings held, and revenue influenced. We start with your pipeline goals, then build the system to hit them.
Turnover is lower at TPG, but inevitable. The difference is continuity. Your strategy, messaging, QA standards, and reporting stay consistent because the management layer owns the program, not any one rep.
