Make Every Lead Count and Prove Marketing’s Pipeline Impact
TPG helps CMOs maximize pipeline impact and campaign ROI by ensuring every lead is followed up with and dispositioned. Our all-bound model connects full-funnel attribution, conversion feedback, and actionable insights back to your marketing strategy.
Touch, track, and disposition every marketing lead
Measure Performance Accurately
Real-time attribution across campaigns and channels
Test and Optimize Messaging & Segments
Continuous A/B testing on messaging, geographies, and segments
Focus Budgets on What Works
Allocate spend to what drives real pipeline outcomes
The Challenge
Marketing investments aren’t generating expected pipeline due to ineffective lead management, attribution challenges, and sales-marketing misalignment. Without proper follow-up and measurement, ROI remains elusive.
How TPG Delivers
for Chief Marketing Officers (CMOs)
Our all-bound model turns marketing activity into measurable pipeline outcomes:
We Follow Up on Every Lead
Every lead gets touched, tracked, and dispositioned — turning marketing activity into measurable pipeline outcomes.
We Give You Clean, Real-Time Performance Data
Our all-bound model feeds back which campaigns, channels, and segments are converting — eliminating attribution guesswork.
We Run A/B Tests at Scale
From messaging to testing new geographies and market segments, TPG continuously tests what works — so you can iterate, learn, and improve faster.
We Help You Spend Smarter
With precision targeting and clear outcomes, TPG helps you allocate budget to the campaigns and personas driving real results — not just clicks.
Measured Impact
3.5x
return on investment in outbound sales development
9X
more sales activity
30
days to go live
FAQs
We set ranges up front based on your ICP, Average deal ACV and deal cycle length. All our clients see qualified meetings in the first 30 days, with stronger pipeline momentum in months 2 and 3. We don't promise overnight miracles. We promise measurable progress and full visibility into what's working.
We watch quality and output daily, not quarterly. If performance slips, we coach fast and make changes quickly. You shouldn't have to chase your outsourced team or escalate to get action.
Outcomes. The signals and tech help us aim better, but the point is pipeline generated, meetings held, and revenue influenced. We start with your pipeline goals, then build the system to hit them.
Turnover is lower at TPG, but inevitable. The difference is continuity. Your strategy, messaging, QA standards, and reporting stay consistent because the management layer owns the program, not any one rep.
TPG xDRs produce 3.5x ROI. Ready to see how TPG can help you scale?
