We Follow Up on Every Lead
Every lead gets touched, tracked, and dispositioned — turning marketing activity into measurable pipeline outcomes.
Ensure Every Lead is Followed Up
Touch, track, and disposition every marketing lead
Measure Performance Accurately
Real-time attribution across campaigns and channels
Test and Optimize Messaging & Segments
Continuous A/B testing on messaging, geographies, and segments
Focus Budgets on What Works
Allocate spend to what drives real pipeline outcomes
Marketing investments aren’t generating expected pipeline due to ineffective lead management, attribution challenges, and sales-marketing misalignment. Without proper follow-up and measurement, ROI remains elusive.
Our all-bound model turns marketing activity into measurable pipeline outcomes:
Our all-bound model feeds back which campaigns, channels, and segments are converting — eliminating attribution guesswork.
return on investment in outbound sales development
more sales activity
days to go live
The intelligence layer behind every pipeline decision.
Manufacturing replies are up 34% on the downtime-cost opener and flat everywhere else. Two pods reallocated to that segment this week; expect the effect in Terminal by Thursday.
Pipeline created, accepted and progressed, updated continuously
Pipeline created, accepted and progressed, updated continuously
Pipeline created, accepted and progressed, updated continuously
Pipeline created, accepted and progressed, updated continuously
Pipeline created, accepted and progressed, updated continuously
xDR is our term for the outbound role, because the title changes depending on your motion — SDR, BDR, ISR, MDR. Your TPG xDRs are our employees, certified on your product, working only your program, and reporting into a TPG pod lead who owns the number with you.
Most outsourced agencies recruit, train, and rent reps to you—but leave you responsible for strategy, tools, data, assembly, messaging, and management. You also own the attrition once you hire those reps. TPG delivers the entire pipeline-generation system—from propensity data and the outbound stack to messaging, QA, and reporting—and is measured by qualified pipeline, not activities, calls, or meetings. It also gives you the flexibility to keep the system outsourced, bring it in-house later, or land somewhere in between.
The stack ships with 156 prebuilt signals, including hiring patterns, funding events, technology adoption and churn, leadership changes, compliance and renewal triggers, and more. On top of that, we build custom signals unique to your business because the thing that predicts a deal in your market is usually something only you know to look for. Custom signals are defined during onboarding and added to the model as the program learns what converts.
One flat monthly fee per xDR. It covers the rep, the sales engagement and dialing tools, data providers equivalent to ZoomInfo and Cognism, director-through-frontline management across US, EMEA, and APJ, and training, enablement, and QA. Against a fully-loaded internal BDR ($14,550 to $17,400 a month once leadership, tooling, and attrition are counted), a TPG program runs 18 to 30% less on average. We price your program in the pipeline review, against your own cost stack.
No. xDRs sit on our payroll and appear in your model as a program expense. For PE-backed companies that is the point: revenue per employee improves while coverage expands and fixed cost structure does not.
Thirty days from kickoff to a live program. Week one is ICP definition, propensity modeling, and account tiering. Week two is xDR selection and product certification. Week three is message build, sequences, and CRM integration. Week four is calibration dialing and QA, then full launch. TPG Terminal reports from the first outbound day.
We run programs in 36 countries, with director, regional, and frontline management already in place across the US, EMEA, and APJ. That coverage is inside the program fee; you are not standing up a regional leadership layer or paying for one to open a new market. It is also the fastest way to test a region before you commit to entities and headcount there.
Qualified pipeline accepted by your AEs, opportunity progression, and program ROI. Meetings and activity are inputs we manage internally; they are not the scorecard.
Yes, that is a supported ending, not a breakup. You can hire any xDR at any time for a flat conversion fee or lift a whole pod at once along with the playbooks, sequences, propensity model, account tiering, and management cadence transfer with them. Because they have been working your market for months, the hiring decision is de-risked and they are productive from day one, usually as a senior BDR or a mid-market AE. The alternative is equally supported: leave the program fully managed indefinitely and keep it off your headcount. Most clients decide between month 12 and month 18.