Most outsourced SDR firms sell you reps. Others sell you meetings.
TPG xDR-as-a-Service gives you a fully managed outbound program—dedicated xDR talent, propensity data, messaging, technology, management, and intelligence working together to create qualified pipeline.
You get the pipeline. We run the system behind it.
Adding outbound capacity shouldn't mean adding another layer of hiring, tooling, management, and operational complexity.
With TPG xDR-as-a-Service, your program is built around your ICP, your market, your
messaging, and your revenue goals. Our xDRs work exclusively on your program, supported by the data, technology, management, and operating infrastructure required to keep performance moving.
You don't have to assemble the pieces.
Dedicated xDRs look and feel like an internal part of your revenue organization.
A dedicated performance manager accountable for opportunities and pipeline—not meetings.
One flat monthly fee per xDR covering all six cost categories—18–30% below fully loaded internal costs.
Launch and scale across 36 countries, with director, regional, and frontline management embedded across US, EMEA, and APJ.
Go from kickoff to a calibrated, reporting program in 30 days.
Five Layers. One Connected Program.
Every TPG xDR program runs on the same operating system that powers our broader pipeline infrastructure.
Your xDRs don't work from a static list. We use buying signals and account intelligence to prioritize the prospects with the strongest potential.
xDRs engage prospects across the channels and touchpoints that make sense for your buyers, creating consistent coverage without relying on a single outreach tactic.
Performance data, buyer responses, and rep activity continuously inform what's working, where opportunities are emerging, and where the program needs to adjust.
Your team gets messaging built around your market, buyers, and value proposition—with realconversations feeding continuous refinement.
xDRs receive human-led training, coaching, and ongoing support so they can confidently represent your brand and adapt as the program evolves.
The result: A repeatable pipeline engine—not a collection of disconnected sales activities.
An internal BDR is not a salary. It is compensation, benefits, a tool and data stack, a global management layer, enablement, and the cost of replacing one in four reps a year — $14,550 to $17,400 per rep per month once you count all of it. A TPG program is a single flat fee per xDR with all six categories inside, and it lands 18% to 30% below that on average.
Get dedicated xDR capacity without the hiring cycle, headcount, or management overhead ofbuilding it in-house.
xDR is our term for the outbound role, because the title changes depending on your motion — SDR, BDR, ISR, MDR. Your TPG xDRs are our employees, certified on your product, working only your program, and reporting into a TPG pod lead who owns the number with you.
Most outsourced agencies recruit, train, and rent reps to you—but leave you responsible for strategy, tools, data, assembly, messaging, and management. You also own the attrition once you hire those reps. TPG delivers the entire pipeline-generation system—from propensity data and the outbound stack to messaging, QA, and reporting—and is measured by qualified pipeline, not activities, calls, or meetings. It also gives you the flexibility to keep the system outsourced, bring it in-house later, or land somewhere in between.
The stack ships with 156 prebuilt signals, including hiring patterns, funding events, technology adoption and churn, leadership changes, compliance and renewal triggers, and more. On top of that, we build custom signals unique to your business because the thing that predicts a deal in your market is usually something only you know to look for. Custom signals are defined during onboarding and added to the model as the program learns what converts.
One flat monthly fee per xDR. It covers the rep, the sales engagement and dialing tools, data providers equivalent to ZoomInfo and Cognism, director-through-frontline management across US, EMEA, and APJ, and training, enablement, and QA. Against a fully-loaded internal BDR ($14,550 to $17,400 a month once leadership, tooling, and attrition are counted), a TPG program runs 18 to 30% less on average. We price your program in the pipeline review, against your own cost stack.
No. xDRs sit on our payroll and appear in your model as a program expense. For PE-backed companies that is the point: revenue per employee improves while coverage expands and fixed cost structure does not.
Thirty days from kickoff to a live program. Week one is ICP definition, propensity modeling, and account tiering. Week two is xDR selection and product certification. Week three is message build, sequences, and CRM integration. Week four is calibration dialing and QA, then full launch. TPG Terminal reports from the first outbound day.
We run programs in 36 countries, with director, regional, and frontline management already in place across the US, EMEA, and APJ. That coverage is inside the program fee; you are not standing up a regional leadership layer or paying for one to open a new market. It is also the fastest way to test a region before you commit to entities and headcount there.
Qualified pipeline accepted by your AEs, opportunity progression, and program ROI. Meetings and activity are inputs we manage internally; they are not the scorecard.
Yes, that is a supported ending, not a breakup. You can hire any xDR at any time for a flat conversion fee or lift a whole pod at once along with the playbooks, sequences, propensity model, account tiering, and management cadence transfer with them. Because they have been working your market for months, the hiring decision is de-risked and they are productive from day one, usually as a senior BDR or a mid-market AE. The alternative is equally supported: leave the program fully managed indefinitely and keep it off your headcount. Most clients decide between month 12 and month 18.
