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Chief Revenue Officers (CROs)

Drive Consistent, High-quality Pipeline And Forecast With Confidence

TPG helps CROs build consistent, high-conversion pipeline through fully managed SDR execution. We accelerate time to impact, increase conversion efficiency, and provide the real-time visibility needed to hit aggressive revenue targets.
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Reliable Pipeline

Consistent, high-quality meetings that keep your forecast on track quarter after quarter.

Faster Time to Impact

Ramp your SDR function in 30 days with trained reps and proven GTM playbooks.

Conversion Efficiency

AI-driven propensity targeting that focuses your team's efforts where they matter most.

Visibility Into Execution

Real-time SDR performance data so you can coach, optimize, and scale with confidence.

The Challenge

Pipeline unpredictability creates forecasting nightmares and missed targets. Without standardized execution, efficient resource allocation, and real-time visibility, consistent revenue growth remains elusive.

SR Logo White
SR Logo White

How TPG Delivers
for Chief Revenue Officers (CROs)

Our turnkey SDR solution eliminates execution risk with:

Pipeline You Can Count On

Our xDRs generate consistent activity, quality conversations, and high-fit meetings — giving you the pipeline reliability and forecast confidence PE expects.

Faster Ramp, Faster Revenue

We go live in 30 days with reps trained on your ICP, messaging, and GTM motion — accelerating time to value.

Higher Conversion Through Smarter Targeting

Our AI-driven Propensity Model helps your team focus only where it matters — increasing win rates and optimizing
selling time.

Full Visibility, Zero Guesswork

From connect rates to held meetings, our Control Book gives you real-time SDR performance data — so you can coach, optimize, and scale with confidence.

Measured Impact

3.5x

return on investment in outbound sales development

9X

more sales activity

30

days to go live

Introducing TPG Terminal

The intelligence layer behind every pipeline decision.

TPG Terminal — Program 04 · Qualified Pipeline Live
Accounts Scored
18,400
156 prebuilt signals + custom · propensity ranked
Conversations Held
2,180
Live, two-way, with a buyer · Trend ↗ 12%
Qualified Pipeline
$14.6M
Accepted by your AEs, in your CRM · Trend ↗ 57%
AIProactive Insight · 2h ago

Manufacturing replies are up 34% on the downtime-cost opener and flat everywhere else. Two pods reallocated to that segment this week; expect the effect in Terminal by Thursday.

Live

Pipeline created, accepted and progressed, updated continuously

Live

Pipeline created, accepted and progressed, updated continuously

Live

Pipeline created, accepted and progressed, updated continuously

Live

Pipeline created, accepted and progressed, updated continuously

Live

Pipeline created, accepted and progressed, updated continuously

Straight Answers

Questions Revenue Leaders Ask Us First

xDR is our term for the outbound role, because the title changes depending on your motion — SDR, BDR, ISR, MDR. Your TPG xDRs are our employees, certified on your product, working only your program, and reporting into a TPG pod lead who owns the number with you.

Most outsourced agencies recruit, train, and rent reps to you—but leave you responsible for strategy, tools, data, assembly, messaging, and management. You also own the attrition once you hire those reps. TPG delivers the entire pipeline-generation system—from propensity data and the outbound stack to messaging, QA, and reporting—and is measured by qualified pipeline, not activities, calls, or meetings. It also gives you the flexibility to keep the system outsourced, bring it in-house later, or land somewhere in between.

The stack ships with 156 prebuilt signals, including hiring patterns, funding events, technology adoption and churn, leadership changes, compliance and renewal triggers, and more. On top of that, we build custom signals unique to your business because the thing that predicts a deal in your market is usually something only you know to look for. Custom signals are defined during onboarding and added to the model as the program learns what converts.

One flat monthly fee per xDR. It covers the rep, the sales engagement and dialing tools, data providers equivalent to ZoomInfo and Cognism, director-through-frontline management across US, EMEA, and APJ, and training, enablement, and QA. Against a fully-loaded internal BDR ($14,550 to $17,400 a month once leadership, tooling, and attrition are counted), a TPG program runs 18 to 30% less on average. We price your program in the pipeline review, against your own cost stack.

No. xDRs sit on our payroll and appear in your model as a program expense. For PE-backed companies that is the point: revenue per employee improves while coverage expands and fixed cost structure does not.

Thirty days from kickoff to a live program. Week one is ICP definition, propensity modeling, and account tiering. Week two is xDR selection and product certification. Week three is message build, sequences, and CRM integration. Week four is calibration dialing and QA, then full launch. TPG Terminal reports from the first outbound day.

We run programs in 36 countries, with director, regional, and frontline management already in place across the US, EMEA, and APJ. That coverage is inside the program fee; you are not standing up a regional leadership layer or paying for one to open a new market. It is also the fastest way to test a region before you commit to entities and headcount there.

Qualified pipeline accepted by your AEs, opportunity progression, and program ROI. Meetings and activity are inputs we manage internally; they are not the scorecard.

Yes, that is a supported ending, not a breakup. You can hire any xDR at any time for a flat conversion fee or lift a whole pod at once along with the playbooks, sequences, propensity model, account tiering, and management cadence transfer with them. Because they have been working your market for months, the hiring decision is de-risked and they are productive from day one, usually as a senior BDR or a mid-market AE. The alternative is equally supported: leave the program fully managed indefinitely and keep it off your headcount. Most clients decide between month 12 and month 18.

TPG xDRs produce 3.5x ROI. Ready to see how TPG can help you scale?